By Nathan Aston — 06 Mar 2026

How to Send 60,000 Emails Per Day for Free

# How to Send 60,000 Emails Per Day for Free

If you're looking to optimize your email marketing strategy without breaking the bank, I’ve got you covered. Here’s a straightforward guide on how to leverage Amazon Web Services (AWS) to send out 60,000 emails every day for free. This powerful tool not only minimizes costs but can enhance your email deliverability significantly.

Create an Amazon SES Account

To kick things off, you need to sign up for Amazon Web Services if you haven’t already. This is the backbone of your strategy since we are using Amazon Simple Email Service (SES) to handle our email campaigns.

Steps to Create Your Account:

Visit AWS: Head over to the [AWS website](https://aws.amazon.com/).
Sign Up: Click on “Create an AWS Account.” The sign-up process typically takes about five minutes.
Fill Out Required Information: You’ll need to answer a few questions about how you plan to use the service. Be transparent; state that it’s for transactional emails or customer notifications.
Approval Timeline: Generally, you can expect approval within 24 hours. For my account, I opted for the region in Ireland.

Configure SES:

Set Your Email Address: Once you’re in the SES console, add your sending email address (e.g., nathan@notifier.io).
Delivery Statistics: You can send 50,000 emails per 24-hour period for free, which is ideal for businesses looking to scale without incurring hefty costs.

Understanding the Cost Advantage

Comparing SES with other email marketing platforms reveals substantial savings. For instance, using MailChimp to send 50,000 emails could cost thousands monthly. Here’s a breakdown:

Amazon SES: Free for up to 50,000 emails/day.
MailChimp: Costs thousands for similar volume—impractical for startups and small businesses.

Why Choose Amazon SES?

High Delivery Rates: Reports suggest Amazon SES offers incredibly high delivery rates.
Developer-Friendly: Built with developers in mind; this is a top-tier solution if you have technical expertise.

Utilizing Third-Party Email Tools

While constructing a custom application is one approach, many prefer user-friendly platforms. This is where third-party tools come in. I’m currently using BigMailer.io, which integrates seamlessly with Amazon SES.

Key Features of BigMailer:

Free for First 10,000 Contacts: You won’t incur charges until you exceed this limit.
Cost-Effective: After the free tier, it’s just $1 per 1,000 contacts.
High Open Rates: My campaigns achieve an impressive 40% open rate, showcasing its effectiveness.
Drip Campaigns: Easily set up follow-up emails based on user interactions (e.g., emails opened, replied).

Alternatives to Consider

Email Octopus: While I found it useful in the past, it’s not ideal for cold outreach due to their policies.
Pricing Comparison: Email Octopus charges $19 for 10,000 subscribers. BigMailer clearly offers a more budget-friendly solution.

Best Practices for Email Campaigns

Even with the best tools, you need to ensure that your email campaigns are effective. Here are some best practices to maximize engagement and deliverability:

Campaign Strategies:

Segmentation: Divide your email list based on user behavior (opened, clicked, replied).
Testing: A/B test subject lines and content to find what resonates best with your audience.
Analytics: Use analytics to monitor delivery rates, open rates, and engagement metrics.

Compliance and Ethical Marketing:

Stay Compliant: Make sure your emails comply with regulations like GDPR and CAN-SPAM.
Quality over Quantity: Focus on building quality content that provides value to your subscribers.

Quick Takeaways

Sign Up for AWS: Get your account for Amazon SES to send 50,000 emails/day for free.
Leverage Third-Party Tools: Use BigMailer.io for user-friendly email management at a low cost.
Prioritize Engagement: Segment your email lists and continually analyze your campaigns for improvement.
Stay Compliant: Adhere to industry regulations to maintain credibility.

By following these steps, you can effectively leverage Amazon SES and related services to run robust email marketing campaigns at minimal cost. Save your budget while maximizing outreach—this approach is both tactical and financially sound.

🎥 Watch: YouTube